Managing Director, Marketing

Company: Crossmedia, Inc.
Location: New York
Posted on: November 15, 2024

Job Description:

WHO YOU ARE
Your ambition is to make Crossmedia the best f'ing media agency in the world - known for our work, our culture, and our values. You are an expert marketer, salesperson, and communicator with a flair for writing, editing, and brand positioning, with a background in growth, brand management, and/or business marketing. You aspire to make us famous while making our clients and people proud.
YOUR ROLE
A senior Marketing and PR expert who can develop and build an exceptional Marketing & Communications practice, in service of Crossmedia's growth in all areas of internal and external communication strategy and brand awareness initiatives including strategic oversight of brand messaging and positioning, media relations, internal and external event programming, executive leadership profile management, award and conference strategy, social media activation, brand ambassador activation, case study development, internal comms platforms and more.
A self-motivated, smart thinker who has passion for the art of selling and communicating - accomplished in developing and applying a consistent agency narrative across channels and audiences, presenting it simply, clearly and persuasively in all touch points.
The ideal candidate understands the power of words - managing everything from the development of engaging and thoughtful executive leadership communications and talent messaging to deliberate and quick crisis management. You'll act as communications advisor and strategist to executive leadership to ensure an elevated brand reputation with key constituents.
You'll also be the main point of contact for our PR agency, who is scoped to do a lot of the legwork on the above-mentioned capabilities.
This role requires a candidate have proximity to our New York office. We offer a hybrid work setting with employees working both onsite and from home.
YOUR OBJECTIVES

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• Work as the right hand to the CGO, driving the storyline, messaging, communications and marketing strategy for the agency both internally and externally
  
• Create and execute a strategic brand communication plan that aligns with the agency's business goals to lift brand awareness and reputation with key audiences
  
• Drive C-Level communications strategy for internal and external audiences, collaborating and supporting the development of messaging platforms and identifying opportunities and forums to drive impact and visibility
  
• Compose compelling stories of agency work to win both awards and secure speaking engagements and press features
  
• Support the development of well-defined content and thought leadership program that supports and extends agency's core product offer and business priorities
  
• Develop and manage content and social programs to ensure connectively across all US offices and create brand ambassadors to act as representation of the agency in external forums
  
• Partner with People team on all employee engagement and culture initiatives
  
• Act as lead on all day-to-day press engagements monitoring the news cycles and managing with confidence in times of crisis
  
• Manage the execution of a consistent CRM communication strategy including monthly prospect comms, using HubSpot.
  
• Identify and create robust and differentiating case studies, working in partnership with agency leadership and new business to feed owned agency channels
  
• Build relationships with agency leadership to ensure you are informed and connected to opportunities that surface the stories that deserve spotlighting both internally and externally
  
• Coordinate work with Crossmedia's global network and outside partners and build strong and collaborative relationships with them.
  
• Provide branding and editorial advice and guidance to internal teams and share best practices across offices
  
  REQUIREMENTS
  The ideal candidate will be a strategic thinker, with 12-15+ years of marketing & corporate communications, ideally within an agency, in-house, or B2B capacity.
  This role requires a candidate have proximity to our New York office. We offer a hybrid work setting with employees working both onsite and from home.
  
  • 
    
  • A self-starter who is detail-oriented, logical, creative, and energetic with a passion for creating and cultivating brands and leaders
    
  • You must have an eye for detail, a positive attitude and a willingness to step in and take on tasks that often involve tight deadlines and working with multiple stakeholders
    
  • You'll need to be able to frame a business narrative going from context to strategy to tactics with simplicity
    
  • You'll be taking complex and often jargon-filled technical inputs and return cogent, simple business communication that achieves simplicity without losing the richness and the essence of the concept/technology/product being written about
    
  • You will also have a track record of managing a team responsible for corporate reputation management, and be comfortable in a dynamic, fast-paced and collaborative environment
    
  • Must have superior writing and editing skills and work well under pressure, accepting feedback with grace
    
  • Expert listening skills and problem-solving ability
    
    Salary: $200k-215k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.
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Keywords: Crossmedia, Inc., Bethlehem , Managing Director, Marketing, Executive , New York, Pennsylvania