Account-Based Marketing Manager
Company: VirtualVocations
Location: Allentown
Posted on: October 24, 2024
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Job Description:
A company is looking for an Account-Based Marketing Manager to
own the strategy and execution of marketing programs targeting
prospects and customers.
Key Responsibilities
Maintain and optimize account-based marketing campaign planning and
execution
Manage and evaluate ABM vendors and platforms for effective account
targeting and engagement tracking
Collaborate with sales teams to develop tailored enablement
materials and coordinate cross-functional campaign execution
Required Qualifications
4-6 years of marketing experience, preferably in B2B SaaS
Strong working knowledge of Salesforce
Pro-level organization and collaboration skills
Ability to work cross-functionally and lead initiatives
Experience in designing campaigns that appeal to specific
audiences
Keywords: VirtualVocations, Bethlehem , Account-Based Marketing Manager, Advertising , Allentown, Pennsylvania
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